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Hello!

I'm, â€‹

Anamika ​

Rajeev 

marketing • business development • project management 

Welcome to my personal portfolio! Here, I share my projects, fun experiences, and my professional journey. It's a place where you can get to know me beyond the resume. Feel free to explore and connect with me.

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about me

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Throughout my school years, I loved being part of everything. Whether it was playing on the sports field, participating in art projects, or organizing school events, I thrived on staying involved. I took up leadership roles that allowed me to connect with others and create a positive impact. Being social and engaging with different communities came naturally to me, and it’s something I’ve carried with me into everything I do.

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Over the years, I’ve lived in three countries that each shaped a different part of who I am: Canada taught me curiosity, Dubai taught me openness, and India taught me grounding. Together, they gave me a global mindset and a deep appreciation for stories; the kind that connect people, build trust, and spark change. That love for storytelling evolved into an interest in marketing, communications, and strategy, where I could bring both creativity and structure into everything I do. As a kid, I was always drawn to the magic of storytelling. I loved how stories could transport you to another world, spark new ideas, and even change the way people think. I saw storytelling as a way to influence decisions and create meaningful connections, a passion that continues to guide me today.

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This love for storytelling naturally aligns with my interest in marketing, communications, and design. These fields are all about crafting narratives that inspire action, building brands that resonate with audiences, and creating experiences that leave a lasting impact. Whether it's shaping a campaign strategy, designing compelling visuals, or curating messages that connect with diverse communities, I see each project as an opportunity to tell a story that matters.

education 

Sept 2020- Dec 2024

Bachelor of Management & Organizational Studies, Consumer Behavior

Western University 

  • Developed expertise in consumer behavior and decision-making psychology, applying insights to marketing, branding and digital engagement projects. 

  • Built a capstone-style portfolio of analyses on consumer segments brand positioning and customer experience frameworks.

  • Built strong analytical foundations through coursework in statistics, data analysis, and research methods. 

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